i daniel blake

But Loach has erred in the opposite direction. For a filmmaker who styles himself a ‘social realist’, he has an absurdly romantic view of benefit claimants.' opposite reading

Director: Ken Loach
Writer: Paul Laverty
Stars: Dave johns, Hayley squires, Sharon Percy
Funding: 16 films
budget: Low budget
distribution: eOne films
Casting: Casts lots of people from the setting and who aren't actors for a feeling of authenticity

Assassins creed 3: Liberation

The genre of the game is action-adventure, stealth. The avatar you play as is Aveline, the first female assassin in the series. With her you can switch between three outfits: an assassin's outfit, a slave disguise, and a posh dress. The game is initially set in 1700s New Orleans, but you are able to travel to other places later in the game. The controls are more or less the same as the rest of the Assassin's creed games, but slightly changed to adapt to PS Vita. For example, if you wanted to run in an Assassin's creed game using a PS3 controller, you would have to hold both the R1 and X buttons, but to run with the PS Vita controls, you only have to hold down the R2 button. There was already a previous Assassin's Creed game released on the PSP, so this was the second AC game released as a portable game. However, the controls were more reminiscent of those on a console game and it was later released for some consoles in HD. The multiplayer options of the game was extremely limited and was essentially a mini game of dispatching troops to nodes on a map, this was a far cry from the mechanics of the single player game and was a disappointment to fans. The limitations of the game was mostly down to the PS Vita's limits such as poor graphics compared to the mainline releases and laggy visuals with frequent framerate drops. However the game also had Issues with the AI of NPC's glitching and not responding correctly to the player.

The company that develops and publishes the assassins creed franchise is Ubisoft, a french game company headquartered in Montreuil, France they own multiple successful video game franchises such as Assassins Creed, Far Cry, Watch Dogs which are all story driven Action Adventure games as well as more pure FPS games such as Rainbow Six siege and Tom Clancy's: The Division.

Film trailer  & Poster - avengers infinity war

The avengers infinity war poster stands reminiscent of the old style of painted posters, such as star wars and krull. It shows off all of the hero characters in one poster, which appeals to main selling point of the film; being that all the characters from the universe that has been created around the franchise will appear in the film. The characters diverse colour schemes are united by the flares of the various colours. In this way the characters don't seem out of place with each other as they may have previously being from different films.

The franchise's symbol of the 'A' stands in the middle to establish a clear brand and stand out. In a similar fashion the title is at the bottom below the ground of the characters and in a mostly dark negative space to draw attention to itself. Some characters have been given more space in the poster than others for example the face of Robert Downey Junior's character being at the top and the largest of all the faces to connote its importance.

Video game cover

Doom 2016 Alternate cover art
This is the alternate art for the 2016 release of Doom.

This art imitates the cover of the original 1993 release of the game featuring the main character fighting off hellish monsters whilst standing elevated on a pile of bones with the tile above them. The dark reds of the back ground and demonic enemies serves to emphasise the main character and focal point of the front cover because his green armour contrasts the red and oranges. The sketchy painted aesthetic imitates the 1993 cover style and is in the  same style as other cover and titles from the 90's.

Even certain aspects of the original cover have been reworked for the new; the demon staring at person looking at the cover, the soldier running towards the main character has turned into a giant demonic hand reaching out at him in the background. This explicitly shows the theme of it being an FPS/Horror with explicit graphic violence and intense gameplay.

This can be compared to the original art of the 2016 release which in comparison doesn't reflex the themes of the game and looks more like a generic shooter which could be the same as any other FPS game. The horror/hell aspect of the game being completely absent other than the dark colour scheme with metallic yellows and greens which could reflect illness and is present throughout the games map.

The alternate art also reflects the nature of the game as a remake of the original 1993 release as showing the art as a remake and improvement as well. The original doesn't reflect this as well and could be mistaken as an original.

Adidas Advertising - Social class

Adidas Advertising - Social class

In this campaign, we are advertising Adidas. The adverts revolve around the issues of social class, showing the juxtaposition between the rich athletes who wear Adidas products and the working class who wear it as street wear. In the past, Adidas have made advertising around equality to do with race. Now we are doing equality within social classes. We want to show that people of all classes can do great things and find success in their chosen area. Our chosen demographic is younger people, as we feel it is important for them to know that they are capable of achieving, no matter social class or background.

The white background and brighter lighting which is a staple of sports brand advertising, especially adidas.

We have also tried to imitate their style with the bright colours and shapes around the image and a relatively minimalist design.

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McDonalds Tex Mex stack advert

The opening shot of a street with a bus stop and a block of flats behind is purposefully made to look as plain and commonplace in the uk as possible. The two men are introduced into the scene in a wide shot to make it clear that they're having a conversation at the beginning seconds. They are both dressed plainly but in clothes that correspond with the transformation that is being set up for.
As the friend walks into the scene it cuts to a closer mid shot which corresponds more with two friends having a conversation. It has the effect of making the conversation feel closer and more intimate than the wide shot this was purposefully chosen as it corresponds to McDonalds brand as a friendly reliable place. This cuts to a second mid shot of the friend in blue introducing the burger being advertised. This cuts back to the friend in brown for a second who shows interest before cutting again to show that he's had his hairstyle changed. This repeats itself again to reveal the friend dressed entirely as cowboy, finishing his description. The next cut changes the shot to a mid-wide shot revealing his entire outfit and moving the camera angle so that he is no longer talking directly at the audience but rather at the friend to draw attention back to him. In the same vein as the last two examples the camera is cut back to him to show his own cowboy outfit, representative of their interest in the burger. The final shot of the two returns to the wide shot from before showing them riding away on a ?. This juxtaposes the street and draws attention to them as a point of humour.
This changes to showing off the four burgers from the 'Great tastes of america' range zooming into the slowly. The last cut being the specific Tex Mex burger rotating.

McDonalds Poster Tall blonde gorgeous

This poster shows a completely white background with a picture of fries on the right and the phrase 'tall blonde gorgeous' in red to contrast the background and stand out. The phrase is obviously supposed to be a decryption of their food and simultaneously a subversion of how the phrase would usually be used; to describe a person. In this way it is implied that people can and will have an intense emotional connection or even sexual attraction to the fries. Obviously being a dramatic exaggeration of how good, or even just nice looking their fries are. The way the fries are slightly out of shot makes the audiences attention first go to the text which sets up their expectations, which are then subverted when they see the actual product.

Use of media - Panic! at the disco

Audience

Expectation

As with all media forms, there is an expectation that the content be of a somewhat decent quality, and with a budget of more than £2. There is also the general expectation that the work consistently improve, with the newest work being better than the last work. Specifically for Panic! at the Disco, there is the expectation that Brendon Urie show up somewhere in the music video, either being sexualised or demonised.

Profile

Brendon Urie presents himself as classy, by constantly wearing suits in recent videos. When he is not in suits, he is usually half naked. This goes along with his star persona of being very sexual and open about it. He is also often presented as demonic. 0

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Identification

Social media

Panic! at the Disco have a strong online presence. Both the band's main twitter and Brendon Urie's personal twitter are fairly active, tweeting every couple of days. Many of the tweets on the band's account are tagging other accounts, which allows them to garner wider attention from the audiences of these other accounts.

Soundtrack

For the movie "Suicide Squad", various musicians were hired to do record different songs, some brand new songs and some covers. Panic! at the Disco played a cover of "Bohemian Rhapsody"by Queen. This song was used in advertising trailers and in the movie. DC, while its movies still fall flat is decent, has a large audience. This then let them reach the viewing audience of the movie, as well as fans of the band Queen.