P E E T
Point - Representations of national identity, Media language alternatives and combinations
Evidence - Use of Images
Explanation - Iconography and connotations, Link to theory, Audience and producers
Theory - the theories taught e.g: Stereotype Theory
Last years A-Level paper 1:
Section A
1. audiovisual - unseen media language - 15 Marks
2- print - news: 30 Marks
-1 unseen
-1 mirror
-Use their headline
Section B
3.
Independant film - 2 marks
Vertical Integration - 2 marks
Film marketing - Soc - 6 marks
Economic Contexts - Film - 15 Marks
4.
Radio - Late night women's hour - 10 Marks
Radio - Unseen - 10 Marks
Monday, October 14, 2019
Monday, September 30, 2019
Activity 1
Monopoly- This is when a sector of the media industry such as newspapers is dominated by one or a small number of large organisations.
Distribution- This is the process of how the media product gets to its audience after production
Takeover- This is where a larger company buys a smaller company
Convergence- This literally means ‘to work together’ and is where one form of media product ‘cross sells’ another form of media product to their mutual advantage of increasing sales/audiences.
Plurality- This means that there is a diversity of viewpoints available and consumed across and within the media industries and prevents any one media owner or voice having too much influence over public opinion and the political agenda.
Vertical Integration- This is when a Media Company owns different businesses in the same chain of production and distribution.
Merger- This is where two or more companies, usually of similar size, combine to form a larger single company.
Consolidation- This is where a media company tries to maximise its power and profit by combining elements of its business into a more concentrated and more effective model.
Conglomerate- A large business corporation that is comprised of a range of different parts or smaller businesses
Horizontal integration- This is the process of a company expanding its media production in the same area of media. For example, one newspaper company buying another newspaper company. This can happen by internal expansion, merger or takeover and can lead to a monopoly.
Synergy- This is the combination of different areas of the media coming together to maximise profit
Activity 2
1. Trinity Mirror plc is the largest British newspaper, magazine and digital publisher after purchasing rival Local World for £220 million, in October 2015. It is Britain's biggest newspaper group, publishing 240 regional papers as well as the national Daily Mirror, Sunday Mirror and People, and the Scottish Sunday Mail and Daily Record. Since purchasing Local World, it has gained 83 print publications.
Monopoly, Conglomerate, Consolidation, Merger, Takeover, Vertical intergration.
2. News UK is a British newspaper publisher, and a wholly owned subsidiary of the American mass media conglomerate News Corp, owned by Rupert Murdoch. It is the current publisher of The Times, The Sunday Times, The Sun and The Sun on Sunday newspapers as well as the Times Literary Supplement and Times Educational Supplement. Until June 2002, it was called News International plc.
Monopoly, Conglomerate, Consolidation, Merger, Takeover, Vertical intergration.
Monopoly- This is when a sector of the media industry such as newspapers is dominated by one or a small number of large organisations.
Distribution- This is the process of how the media product gets to its audience after production
Takeover- This is where a larger company buys a smaller company
Convergence- This literally means ‘to work together’ and is where one form of media product ‘cross sells’ another form of media product to their mutual advantage of increasing sales/audiences.
Plurality- This means that there is a diversity of viewpoints available and consumed across and within the media industries and prevents any one media owner or voice having too much influence over public opinion and the political agenda.
Vertical Integration- This is when a Media Company owns different businesses in the same chain of production and distribution.
Merger- This is where two or more companies, usually of similar size, combine to form a larger single company.
Consolidation- This is where a media company tries to maximise its power and profit by combining elements of its business into a more concentrated and more effective model.
Conglomerate- A large business corporation that is comprised of a range of different parts or smaller businesses
Horizontal integration- This is the process of a company expanding its media production in the same area of media. For example, one newspaper company buying another newspaper company. This can happen by internal expansion, merger or takeover and can lead to a monopoly.
Synergy- This is the combination of different areas of the media coming together to maximise profit
Activity 2
1. Trinity Mirror plc is the largest British newspaper, magazine and digital publisher after purchasing rival Local World for £220 million, in October 2015. It is Britain's biggest newspaper group, publishing 240 regional papers as well as the national Daily Mirror, Sunday Mirror and People, and the Scottish Sunday Mail and Daily Record. Since purchasing Local World, it has gained 83 print publications.
Monopoly, Conglomerate, Consolidation, Merger, Takeover, Vertical intergration.
2. News UK is a British newspaper publisher, and a wholly owned subsidiary of the American mass media conglomerate News Corp, owned by Rupert Murdoch. It is the current publisher of The Times, The Sunday Times, The Sun and The Sun on Sunday newspapers as well as the Times Literary Supplement and Times Educational Supplement. Until June 2002, it was called News International plc.
Monopoly, Conglomerate, Consolidation, Merger, Takeover, Vertical intergration.
Monday, September 9, 2019
Late Night women's hour
Target audience is middle aged middle class women.
Its tone is more informal than women's hour.
the audio is in line with woman's hour being spoken word only, no audio stings or music. Making the format more formal than the tone.
The presenters have been Lauren Laverne and Emma Barnett.
Lauren Laverne is of a more working class background having working class grandparents and a father being a sociology lecturer. She has a regional accent which she has been criticised for and presented her opinions very clearly as the presenter.
Emma Barnett is a more traditional host voicing her opinions explicitly less and having less controversial left wing views. Acting more as a vessel for the target audience. Middle class southern white women.
Late night woman's hour is more progressive than woman's hour.
Its tone is more informal than women's hour.
the audio is in line with woman's hour being spoken word only, no audio stings or music. Making the format more formal than the tone.
The presenters have been Lauren Laverne and Emma Barnett.
Lauren Laverne is of a more working class background having working class grandparents and a father being a sociology lecturer. She has a regional accent which she has been criticised for and presented her opinions very clearly as the presenter.
Emma Barnett is a more traditional host voicing her opinions explicitly less and having less controversial left wing views. Acting more as a vessel for the target audience. Middle class southern white women.
Late night woman's hour is more progressive than woman's hour.
Monday, June 24, 2019
statement of aims
In my work my chosen brief is to create a cross media production for a hypothetical new television show in the crime genre. I chose to do a show focused on channel 4 rather than Netflix to create a more traditionally English less American format/aesthetic for my show.
I’m choosing to create a cold open of the crime to be investigated occurring. This will entail an unnamed victim hacking a computer in a shady company building. Them leaving an being spotted by a man who makes chase, implied gang member. The victim is chased under a bridge and tries to escape by jumping a fence. They are grabbed from being by their hoodie and thrown onto the ground into bins (sending them flying). The gang member stands over the victim (victim’s point of view camera angle) he brings his weapon down on them (chain, bat or machete).
The shot order will follow mostly how I have described in my synopsis of the plot.
#1: opening close up shotof the hacker angled from the back left (related to the computer screen).
#2: inversely angled mid-shotaimed at the door of the dark room with hallway light pouring in, the technician/groundskeeper passes by the door cutting off the light.
#3: this catches the hacker’s eye who turns around to look. Extreme close up shoton face, specifically eyes.
#4: mid-close shotof the hacker’s hand and arm pulling out a USB drive.
#5: Long shotfrom the end of the hallway of the hacker coming out of the room and moving towards the camera.
#6: mid shotof the groundskeeper seeing the hacker and shouting for him to stop.
#7: long shot of running thorough a hallway cut to a semi aerial long shot (camera on elevated ground) of running out of a door.
#8: mid-close shot speed walking through a (maybe forested? Maybe alley way?) area.
#9: over the shoulder shot from behind characters head, hacker spotted by second major character the attacker.
#10: Close up shot on hacker, long shot on attacker showing the following.
#11: Extreme close up on hacker’s eyes flicking back, to make the audience aware that he knows he is being followed.
#12: Mid shot from behind hacker (attackers’ perspective) coming out of the dark area and bursting into a sprint.
#13: Long shot from opposite side of road of attacker making chase under a train bridge and turning the corner.
#14: Close up quick shot of a metal fence and a hand grabbing it.
#15: Cut to a close up shot of the hacker half way up the fence being grabbed from behind. (the camera only catching the hands.)
#16: close-mid shot of the hacker character being thrown into a corner of rubbish bins; the bins get knocked and rubbish is violently sent flying.
#17: Up shot (from the hacker’s perspective) of the attacker, he removes his ski mask, crouches over the hacker, says his line, stands and swings his club/bat down fast.
#18: Cut to black screen, title fade in.
The costumes I intend to use for the characters is blue or black overalls for the man passing by the room the victim is in. The victim in grey straight jeans/chinos, short sleeved white shirt with a loosened tie underneath an old black hoodie, possible ski mask? The gang member wearing a black tracksuit with a ski mask and hood up.
I plan to make the DVD cover minimalistic but plot relevant. The train bridge taped off in police crime scene tape showing the location of the crime and one of the main settings without spoiling any motivation or major plot points. The back being two characters on either side of a description on the left the character of a police detective (the hypothetical show’s main character, who doesn’t appear in the video) and on the right side the attacker from the video on a plane of black. Police tape at the bottom in a cross shape. The inside of the DVD case if possible being the USB lying in a patch of grass behind a chain-link fence.
Monday, April 29, 2019
Tide print advert points
The advert clearly trues to influence the target audience directly having them in the image. That is lower middle class women who desired time saving devices for their 'job' of domestic labour. The woman show also talks at the audience as direct address.
The use of red is eye catching an intense to emphasise certain words: TIDE, Cleanest, Whitest, brightens. If someone were to skip read the advert this was likely what they would pick up on mostly clearly.
A technique used is the two women talking to each other. It uses women to advertise to other women. Having to people of the target audience being represented makes it seem more credible and the informal language used suggests these may be quotes by actual users of the product.
The use of red is eye catching an intense to emphasise certain words: TIDE, Cleanest, Whitest, brightens. If someone were to skip read the advert this was likely what they would pick up on mostly clearly.
A technique used is the two women talking to each other. It uses women to advertise to other women. Having to people of the target audience being represented makes it seem more credible and the informal language used suggests these may be quotes by actual users of the product.
Friday, April 26, 2019
Television - Crime Drama
Television - Crime Drama
Opening sequence and/or chase scene. Cold open dramatic chase scene.
Alleyway chase scene? Passing under a bridge? Early evening setting. - Dalmally passage? Bridge of South
croydon station.
Policeman chasing teenage drug dealer/mugger (probably played by me)(need to find someone to play a early 20's to middle aged policeman)
runs around corner and tries to run up chainlink fence.
Thrown into bins or cardboard boxes.
Knife pulled on policeman (transitional dynamic close up?), suspect escapes, end scene zoom on policeman's face?
Then a title card and a final cut to an office setting with a time skip.
Title? -
DVD cover front and back
Billboard poster
Opening sequence and/or chase scene. Cold open dramatic chase scene.
Alleyway chase scene? Passing under a bridge? Early evening setting. - Dalmally passage? Bridge of South
croydon station.
Policeman chasing teenage drug dealer/mugger (probably played by me)(need to find someone to play a early 20's to middle aged policeman)
runs around corner and tries to run up chainlink fence.
Thrown into bins or cardboard boxes.
Knife pulled on policeman (transitional dynamic close up?), suspect escapes, end scene zoom on policeman's face?
Then a title card and a final cut to an office setting with a time skip.
Title? -
DVD cover front and back
Billboard poster
Tuesday, March 12, 2019
Beyonce Run the world and Dizzee Rascal
In this music video for Beyonce's run the world a binary opposite is created between the men and women. The men stand around with riot shields, chains and batons. They have a very anarchistic semiotics. Comparatively the women all look authoritarian with police hats and black leather. This creates the effect of making the women seem calm and collected while the men seem wild but intimidated by the women. Conversely in Dream where representations of gender is not the focus of the video the representation is far more standard. There is puppet girls, representing the working class, as objects of desire in the beginning and mothers towards the end, the mother especially is treated respectfully and is not seen as less for being a young mother. This is a positive representation of gender. However the more interesting representation is the older woman, who represents the establishment and 'ruling classes' who is quietly disapproving or supportive of the things he does and choices he makes throughout, this representation of establishment as a woman could imply that like the establishment older women are inflexible and controlling, which is a negative and stereotypical representation of gender.
The ways that the women are dressed in each music video is also indicative of how they are being portrayed. The women in Beyonce's run the world are dressed provocatively, in black leather and showing a lot of skin. However, rather than this being a negative representation of gender, it is shown as a good thing, implying that they are fashionably and sexually liberated from oppressive patriarchal standards, rather than they being objects of the male gaze. Inversely both the puppet girls and the older woman are dressed extremely modestly in long dresses with plain, muted colours. Both the colours and the style of dress imply control from the woman, who represents the oppressive establishment, 'protecting their modesty' and holding them to backwards patriarchal standards. The shots in which the first girls are shown are also in the closer shots implying the male gaze of the camera, which makes sense in the narrative as the time that happens is when Dizzee is talking about getting girls.
Both the music videos in some way inverse the way that male and female identity expression is portrayed. Gauntlett's identity theory is the idea that the media provide us with 'tools' or resources that we use to construct our identities. The idea that whilst in the past the media tended to convey symbolism, straightforward messages about ideal types of male and female identities, the media today offer us a more diverse range of stars, icons and characters. In Dream there's a representation of a young black father pushing a pram, a very unstereeotypical portrayal for a young black man. However, this portrayal simultaneously conforms to the more traditional idea of the nuclear family which could be said to be reductive. Like wise in Run the world's video and lyrics women are portrayed as explicitly dominant over men, breaking the past media expectation.
Gilroy believes that colonial discourses continue inform contemporary attitudes to race and ethnicity in the post colonial era. Civilisation constructs racial hierarchies and sets up binary oppositions based on notions of otherness to races other than white. As both these songs are by black artists this theory applies to both of their work. The more clear example of this theory is in Dizzee Rascal's video which features mostly black characters in the video's autobiographical narrative. Images of stereotypes like loitering and graffiti surround the black characters as well as the heavily stereotypical scotsman drinking. The most explicit scene of racial bias from this theory would be the police brutality scene with the puppets, showing the racial profiling the artist or people of his race may have experienced. This colonialism is shown to have held him back previously. However later in the video all of them are in a studio away from the policeman outside showing that through their success they overcame racism and colonialism.
The ways that the women are dressed in each music video is also indicative of how they are being portrayed. The women in Beyonce's run the world are dressed provocatively, in black leather and showing a lot of skin. However, rather than this being a negative representation of gender, it is shown as a good thing, implying that they are fashionably and sexually liberated from oppressive patriarchal standards, rather than they being objects of the male gaze. Inversely both the puppet girls and the older woman are dressed extremely modestly in long dresses with plain, muted colours. Both the colours and the style of dress imply control from the woman, who represents the oppressive establishment, 'protecting their modesty' and holding them to backwards patriarchal standards. The shots in which the first girls are shown are also in the closer shots implying the male gaze of the camera, which makes sense in the narrative as the time that happens is when Dizzee is talking about getting girls.
Both the music videos in some way inverse the way that male and female identity expression is portrayed. Gauntlett's identity theory is the idea that the media provide us with 'tools' or resources that we use to construct our identities. The idea that whilst in the past the media tended to convey symbolism, straightforward messages about ideal types of male and female identities, the media today offer us a more diverse range of stars, icons and characters. In Dream there's a representation of a young black father pushing a pram, a very unstereeotypical portrayal for a young black man. However, this portrayal simultaneously conforms to the more traditional idea of the nuclear family which could be said to be reductive. Like wise in Run the world's video and lyrics women are portrayed as explicitly dominant over men, breaking the past media expectation.
Gilroy believes that colonial discourses continue inform contemporary attitudes to race and ethnicity in the post colonial era. Civilisation constructs racial hierarchies and sets up binary oppositions based on notions of otherness to races other than white. As both these songs are by black artists this theory applies to both of their work. The more clear example of this theory is in Dizzee Rascal's video which features mostly black characters in the video's autobiographical narrative. Images of stereotypes like loitering and graffiti surround the black characters as well as the heavily stereotypical scotsman drinking. The most explicit scene of racial bias from this theory would be the police brutality scene with the puppets, showing the racial profiling the artist or people of his race may have experienced. This colonialism is shown to have held him back previously. However later in the video all of them are in a studio away from the policeman outside showing that through their success they overcame racism and colonialism.
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