Tide print advert points

The advert clearly trues to influence the target audience directly having them in the image. That is lower middle class women who desired time saving devices for their 'job' of domestic labour. The woman show also talks at the audience as direct address.

The use of red is eye catching an intense to emphasise certain words: TIDE, Cleanest, Whitest, brightens. If someone were to skip read the advert this was likely what they would pick up on mostly clearly.

A technique used is the two women talking to each other. It uses women to advertise to other women. Having to people of the target audience being represented makes it seem more credible and the informal language used suggests these may be quotes by actual users of the product.

Television - Crime Drama

Television - Crime Drama

Opening sequence and/or chase scene. Cold open dramatic chase scene.

Alleyway chase scene? Passing under a bridge? Early evening setting. - Dalmally passage? Bridge of South
croydon station.

Policeman chasing teenage drug dealer/mugger (probably played by me)(need to find someone to play a early 20's to middle aged policeman)

runs around corner and tries to run up chainlink fence.
Thrown into bins or cardboard boxes.

Knife pulled on policeman (transitional dynamic close up?), suspect escapes, end scene zoom on policeman's face?


Then a title card and a final cut to an office setting with a time skip.

Title? -

DVD cover front and back

Billboard poster