Activity 1
Monopoly- This is when a sector of the media industry such as newspapers is dominated by one or a small number of large organisations.
Distribution- This is the process of how the media product gets to its audience after production
Takeover- This is where a larger company buys a smaller company
Convergence- This literally means ‘to work together’ and is where one form of media product ‘cross sells’ another form of media product to their mutual advantage of increasing sales/audiences.
Plurality- This means that there is a diversity of viewpoints available and consumed across and within the media industries and prevents any one media owner or voice having too much influence over public opinion and the political agenda.
Vertical Integration- This is when a Media Company owns different businesses in the same chain of production and distribution.
Merger- This is where two or more companies, usually of similar size, combine to form a larger single company.
Consolidation- This is where a media company tries to maximise its power and profit by combining elements of its business into a more concentrated and more effective model.
Conglomerate- A large business corporation that is comprised of a range of different parts or smaller businesses
Horizontal integration- This is the process of a company expanding its media production in the same area of media. For example, one newspaper company buying another newspaper company. This can happen by internal expansion, merger or takeover and can lead to a monopoly.
Synergy- This is the combination of different areas of the media coming together to maximise profit
Activity 2
1. Trinity Mirror plc is the largest British newspaper, magazine and digital publisher after purchasing rival Local World for £220 million, in October 2015. It is Britain's biggest newspaper group, publishing 240 regional papers as well as the national Daily Mirror, Sunday Mirror and People, and the Scottish Sunday Mail and Daily Record. Since purchasing Local World, it has gained 83 print publications.
Monopoly, Conglomerate, Consolidation, Merger, Takeover, Vertical intergration.
2. News UK is a British newspaper publisher, and a wholly owned subsidiary of the American mass media conglomerate News Corp, owned by Rupert Murdoch. It is the current publisher of The Times, The Sunday Times, The Sun and The Sun on Sunday newspapers as well as the Times Literary Supplement and Times Educational Supplement. Until June 2002, it was called News International plc.
Monopoly, Conglomerate, Consolidation, Merger, Takeover, Vertical intergration.
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