Film trailer  & Poster - avengers infinity war

The avengers infinity war poster stands reminiscent of the old style of painted posters, such as star wars and krull. It shows off all of the hero characters in one poster, which appeals to main selling point of the film; being that all the characters from the universe that has been created around the franchise will appear in the film. The characters diverse colour schemes are united by the flares of the various colours. In this way the characters don't seem out of place with each other as they may have previously being from different films.

The franchise's symbol of the 'A' stands in the middle to establish a clear brand and stand out. In a similar fashion the title is at the bottom below the ground of the characters and in a mostly dark negative space to draw attention to itself. Some characters have been given more space in the poster than others for example the face of Robert Downey Junior's character being at the top and the largest of all the faces to connote its importance.